In 1999,
Aaron Baker broke his neck in a motocross accident, leaving him completely
paralyzed from the neck down. Despite doctors' grim prognosis, over the next 16
years Aaron decided not to listen to those who said 'he had a million-to-one
odds of ever feeding himself again' and instead endeavored to regain as much
mobility as possible. This journey through the unknown took him from the depths
of depression to the joys of cross country road tripping via tandem bicycle
with his mother and friends, and finally, culminated in his opening a socially
conscious low-cost gym focused on increasing mobility for the disabled. Now, in
COMING TO MY
SENSES, we watch as Aaron
takes one final journey which symbolizes his recovery: to cross a 20 mile tract
of Death Valley unsupported on foot. But
will he make it?
Though COMING TO MY SENSES chronicles the
recovery of an individual suffering a high-level spinal injury, the film is
much broader in scope and application that individuals of all stripes can take
away a message of perseverance in the face of disheartening odds.
In
conjunction with the film’s upcoming community screening tour and larger impact
campaign, we are inviting you (and your organization) to participate in our
grassroots #ColorMySenses digital campaign.
In the spirit of Aaron using nail polish on
his toes overcome the adversity of being told he would never walk again, we are
seeking to encourage viewers and fans of the film and the public at large to
paint their nails, and post their photo on social media alongside a story of
overcoming personal adversity -- it can be a physical, mental, professional, or
personal obstacle -- with the hashtag #ColorMySenses.
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#ColorMySenses example post |
If you are interested in learning more about
the film and its corresponding screening tour and digital campaign, please
reach out to Kait Halibozek at kait@picturemotion.com.
TESTIMONIALS
“Aaron Baker, through his extraordinary
determination to overcome a devastating spinal cord injury, takes us on a
journey and shares this journey with all of us in this powerful film. Aaron is
a testament to life after injury. We at the Reeve Foundation work tirelessly to
deliver on Christopher Reeve’s dream of a world without wheelchairs; the BIG
IDEA is how we will make this happen in the here and now. Aaron’s journey is
bigger than one man’s challenge, it as an opportunity to create a movement to
motivate the masses to get behind the Reeve Foundation’s mission to cure
paralysis. Every movement has its moment. This is ours."
– Peter Wilderotter, President and CEO, Christopher
& Dana Reeve Foundation
“From the moment we heard Aaron Baker’s story
we knew what a benefit it could be to our organization. This story specifically
highlights how hard the recovery road is for those who have been injured and
paints a clear picture for my donors why their resources are greatly needed and
that they can.”
– Roy
Tuscany, President and Founder, High Fives Foundation
DON’T FORGET TO TAG US ON SOCIAL MEDIA!
#ExerciseIsForEverybody
#ColorMySenses
TWITTER
#ComingToMySenses
#ExerciseIsForEverybody
#ColorMySenses
INSTAGRAM
#ComingToMySenses
#ExerciseIsForEverybody
#ColorMySenses
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